The Opportunity


Fast casual franchise restaurants are primed for growth in the U.S. marketplace.

Today’s Trends

There is a trend happening in the space of quick-service restaurants — they’re being edged by those demanding a fast-casual experience instead. Consumers are lining up for bowls and ethnic food varieties prepared fresh, fast and with higher-quality ingredients, and are willing to pay more for them.

A Step Above

As more than the typical fast casual franchise, Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. compliments this trend with stepped up guest service and customized experiences – and builds on fast casual demand by offering other day parts and service options that go beyond just the usual. We know what our guests want and strive to beat their expectations with every visit.

restaurant interior
noodle soup

Fast casual is where it’s at

  • Traffic is up in the fast-casual sector, even when U.S. Food service remained flat.
  • Four out of every five restaurants opened by Top 500 chains in 2018 was a fast-casual concept.
  • Fast casual restaurants have been growing at nearly three times the rate of the restaurant industry as a whole.

Ethnic choices are
in demand

  • Two of the top three ethnic fast casual businesses in the U.S. are ethnic restaurants.
  • 61% of leading trends on restaurant menus in 2018 were authentic ethnic cuisine.
  • The global ethnic foods market is projected to grow at a compound annual growth rate (CAGR) of 11.8% from 2020 – 2025.

The unique business model takes advantage of
all market dynamics

Full service AND fast casual poke franchises, authentic flavors, and superior service and menu options. We’re here to help you envision the benefits of owning your own Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. location(s):

  • An established concept that takes advantage of both the franchisor team’s industry experience and current trends in dining.
  • 1500 – 3500 square feet of dual-branded, dual-concept restaurant space with indoor and outdoor seating (when available), ideally within or at an end cap of a retail strip mall location.
  • Multiple revenue streams with two different types of service for different day parts, added menu variety with a grill option, dine-in, carryout and delivery options.
  • A fulfilling and rewarding opportunity to bring to your community.
  • Protected territory around your location.


Dua Vietnamese Noodle Soup & The Fish Tank Poke Co. does it all. Counter service and full table service. Standard raw poke, or grilled poke. Dine-in or dine-out. Traditional Vietnamese cuisine for new diners or those who know authenticity when they taste it. At Dua Vietnamese Noodle Soup & The Fish Tank Poke Co., we’ve covered all the bases, given all the options. Now it’s your turn to decide if you’re going to explore our poke restaurant franchise. And why wouldn’t you?

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